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Where change really begins

August 29, 2019 By michellerankin Leave a Comment

Almost anyone can muster up enough willpower (usually with an event on the horizon) to start a new plan and take off a few pounds simply because they set their mind to it.

Where it gets fun is helping my clients transform their belief in what is possible in this beautiful life:

  • To help them find out what it feels like to keep moving forward after they think they “failed” again. 
  • To help them believe they actually can set a positive healthy example for their children.
  • To drop the all or nothing, “dieting or binging” thinking.
  • To let go of the fear of gaining it right back and focus on how amazing they feel.
  • To show their family that they, themselves, are worthy of greatness and, in turn, that their family is, too. 
  • To help them learn what it is like to live in a strong healthy body.
  • To watch them start to play full out in life because they quit hiding behind the veil of extra weight.  

In short, it’s my job to help my clients change who they are on the inside and then the outside naturally follows along.

What they don’t need is another one-size-fits-all plan destined to fail from the beginning because it neglects to help them change their beliefs.

When you work with me, I hand you the exact “diet” that helped my client, Alana, lose 60 lbs. in 4 months. Like Alana, you’ll drop weight faster than you’ve ever dreamed possible.

But I’d be doing you a terrible disservice if that was all I gave you because the perfect diet can’t eliminate emotional drivers of overeating any more than you can expect emotional eating work to override hormonal or dietary drivers to overeat. 

Both have to be in balance for sustainable lasting weight loss, and that’s what makes my Wild Woman Weight Loss program unique.

We combine the insane weight loss that comes from metabolic healing when we follow the Keto Bio Blueprint with the Keto Mind Method to literally give you a Food/Brain Makeover.

I’m thankful for my struggle because it led me to a real solution. Because of my struggle, I’m now able to truly help others instead of just being another “guru” that doesn’t get it at all.

I look forward to helping you crash right through those limiting beliefs, my dear. I absolutely believe in you! Jump over here and get on the VIP list for when the Wild Woman program opens next. You’ll be the first to know when I open the doors.

Weight matters from a health standpoint but…

July 22, 2019 By michellerankin Leave a Comment

It’s only partially about the number on the scale.

I’m sure you’ve heard the age-old question, “What would you do if you could not fail?”

I’ve heard that a million times throughout my years being self-employed.

Yet it never totally resonated with me until I realized that I had the answer so many women were looking for and I started helping women navigate the insanity that is being overweight.

The magnitude of lives not fully lived because of extra weight coupled with my knowing what the answer is fuels me forward day-after-day.

I visit daily with women every week that reach out to me and ask for my help in getting to the bottom of what’s really keeping them from reaching their goal weight.

At least, that’s what it would look like on the surface to someone looking in.

I’ve talked to thousands of women struggling with their weight and you know what they’re really asking for my help with?

They’re asking for help finding freedom.

Freedom from excess weight is the goal they can put their finger on.

When we actually connect to visit, though, it’s a totally different story.

It’s freedom from the worry about health issues that they know they are careening towards.

Freedom from being totally pissed-off and disconnected from their body, and wondering why in the hell nothing they’ve tried works.

Freedom from weight being the one damn place in their lives they can’t quite get it together.

Freedom from the nagging feeling that their weight is the one thing keeping them from living the life of their dreams.

This all makes them wonder if there’s some reason (that isn’t clear to them but they’ve spent years looking) that this is just their burden to carry.

Which takes them out of being present in the moment.

From truly connecting with their partner.

From engaging with their children and grandchildren fully in the moment.

From showing up fully in life.

While life marches forward and they think… tomorrow… Monday.. .I will figure this out.

Enter the new diet excitement high…

They grab that magazine off of the newsstand. Turn to Google.

They piece together something their doctor said with something their best friend said, and add a tiny piece of their own intuition, then sign up for the next greatest eating plan that they just know is going to be the key.

They get excited for a few days.

Cancel a few social events knowing they need to set themselves up for success.

Spend time letting themselves know that by God this time they are doing this.

No amount of temptation can take them off the tracks.

Maybe they pin a picture of their goal on their fridge (again).

Throw away the “no” food.

Get all of the “yes” food on hand.

Their family goes with it; they know it will blow over within a week.

They let them know that damn it, this time it’s for real and share all of their new insight as to why this one is going to work.

They feel on top of the world for a few days.

Hungry, but that’s not an unfamiliar feeling. In fact, that means they’re really doing this.

By day 5, their resolve starts to waffle.

They realize this isn’t remotely a sustainable way to eat.

They start to question their commitment.

They start to entertain ways to stick with it yet bend the rules.

Their restriction-induced survival instincts hijack their rational brain.

Just one bite turns into just one bag.

Their feeling of determination disappears with each new bite…

It doesn’t even taste good anymore, but they’ve already blown it so might as well eat the whole thing…

And now the sweet/salty binge begins.

They fall into bed in a carb-induced stupor to wake up totally disillusioned with themselves, even more disconnected and pissed-off at their body, 5 lbs. heavier, and mentally exactly where they started, once again.

The judgment voice inside starts yelling, louder than ever, “Why the hell can’t you get this figured out?”

Instead of noticing the sun shining and the world around them, they narrow their existence even more and ruminate about this situation and what it will really take to succeed.

My email hits their inbox and, even though they desperately want it to be just about the food, they know it isn’t and they know that what I say makes sense.

So they reach out.

I explain exactly what’s driving them to eat. The biological/hormonal reasons, the emotional/unconscious reasons, the habit/automatic reasons.

Because no amount of the perfect diet can override the emotional/habitual drivers to overeat. And no amount of emotional eating work can override the biological/hormonal drivers to overeat.

The only way to stop the diet roller-coaster-from-hell is to tackle this from all three angles.

Yes, WHAT you eat matters.

But so does HOW you eat, and WHY you eat.

I’ve been where you are and my goal in life is to help you achieve peace around food/body/weight for good.

So you can step fully into your beautiful, messy, real-life that’s been going on around you all along.

If you’d like my help in taking care of this for good, hop over here and get on the list for the next time I open the doors to the Wild Woman Weight Loss program.

I wish you absolute peace around body, food, and weight so that you can put this behind you for good and get back to the business of truly living your life.

Is Food Addiction a Real Thing?

June 2, 2019 By michellerankin Leave a Comment

My son is very sheltered at 5 because his kindergarten is located in his preschool and we don’t watch TV…Yep, I’m “that” mom. 

We avoid any camps or activities that would deliberately throw him in with 12-year-olds for now…

He’ll go to a regular grade 1-6 Montessori in the fall, so I’m enjoying his total innocence while it lasts.

However, it only took one trip to the playground recently for him to pick up two (ridiculous for a 6-year-old to be using) words: bro and dope… 

Turns out his grandma, dad, and sister don’t care to be called Bro… I’m still Mom, for now.

His constant use of the word dope, as in, “That’s so dope, Bro,” keeps reminding the science geek in me that I wanted to fill you in on the hormone dopamine…

Because it has a whole heck of a lot to do with overeating and food addiction.

Did you know that MRI studies of obese individuals show that when exposed to highly palatable foods…

The exact same pleasure center part of the brain lights up as happens when drug addicts are exposed to their drug of choice???

The pleasure center of an obese person is more similar to a drug or alcohol addict than the pleasure center of a normal brain. 

Walter H. Kay, M.D., Director of the Eating Disorders Program at the University of California, says,

“Food gives you a modest physiological response via the same pathways that drugs give you a tremendous response.”

So what exactly does that mean? Well, it’s a dope prob, Bro… dope meaning… dopamine. 

And the problem is that instead of being more sensitive to the dopamine release from eating tasty food, we over-eaters are actually LESS sensitive.  Let me explain:

Dopamine is responsible for learning from both pleasure and pain, and it is implicated in all compulsive (addictive) action, including gambling, drugs, alcohol, and food addiction. 

An article in Scientific American summarizes it well by saying, “In many substance abusers, there is a low level of dopamine receptors, either from the outset OR caused by the behavior…

Which means they increasingly have to seek more dopamine-inducing substances to reach a level of neurochemical reward they can enjoy.”

WE HAVE TO EAT MORE THAN A NORMAL EATER TO FEEL THE EXACT SAME AMOUNT OF PLEASURE. 

Symptoms of dopamine deficiency, according to Dr. Jockers, include:

  • Lack of motivation/drive/enthusiasm
  • Depression/apathy
  • Trouble waking in the morning
  • Cold hands/feet
  • Impulsiveness
  • Low sex drive
  • Fatigue regardless of sleep
  • Lack of concentration
  • Restless legs
  • Carb cravings
  • Parkinsonian tremors 

Common lifestyle factors that alter dopamine include poor blood sugar regulation, alcohol, drug abuse, poor gut function, adrenal fatigue, and brain inflammation.

So whether it’s the chicken or the egg… no matter how it begins… excess food intake can trigger actual physical changes in the brain…

Overeating (i.e. totally screwing with your blood sugar) propagates dopamine issues, and dopamine issues propagate overeating, and it quickly becomes a vicious cycle of compulsive urges, overeating, guilt and shame and the cycle repeats.

Here’s the good news! I’ve got you, love, WE CAN FIX THIS!

My Wild Woman Weight Loss Program is designed to heal your body and rewire your brain. 

The diet portion helps repair the gut, totally stabilizes blood sugar, controls sugar/alcohol cravings, takes the pressure off of the adrenals, and reduces inflammation overall.

Meanwhile, we work on the emotional drivers of overeating and I teach you techniques proven to physically rewire your brain to become more like the brain of a thin person than the brain of an addict. 

The metabolic healing that occurs when you learn WHAT to eat coupled with tackling HOW and getting to the bottom of WHY you eat make this program sustainable like none other. 

If it’s Not Your Fault, Who’s fault is it?

April 2, 2019 By michellerankin Leave a Comment

Do you find it strange that there is a national registry of people that have kept off 30 lbs. for a year or longer?

I sure do.

There are literally so few people that have succeeded in that monumental task that Harvard wants to track and study every single one of them.

Their own website says they’re tracking 10,000 individuals.

Whoooptydoo.

That’s like the number of people in one small college.

To be fair, there are probably a lot of people like me that have kept off over 30 lbs. for many years that have never considered putting themselves on the list.

But STILL… we’re not talking about very many people here.

As you already know in the back of your mind, it’s really NOT your fault!

The entire diet industry is broken.

And think about it…it actually is dependent upon and thrives on failure…

I’m not going to get into conspiracy theories here but…

Dear lord, the entire industry is totally effed-up.

And to top off how messed up the industry is… 99% of the diets out there make things way worse for the individuals that try them.

Here’s why…

Most diets fail to balance your hormonal drivers of cravings (blood sugar is the big one, but there are many)…

Most diets fail to eliminate common allergens, which then results in nagging, gnawing hunger feelings…

Most diets fail to infuse the body with healing micronutrients (which leaves you in a constant state of hunger and cravings)…

Most diets have zero personalized coaching and take a one-size-fits-all (no pun intended) approach…

And if all of that wasn’t enough to make it nearly impossible to succeed in losing weight on a typical “diet”…

Even if they were to get all the above right (which I’ve seen exactly ONE other plan do, minus offering any coaching or customizing it for real life)…

They almost all fail to address the emotional drivers of overeating, which 100% has to be done for ANY weight loss to be sustainable.

And the few plans that I’ve seen that do address emotional eating don’t teach sound nutrition strategies.

Phew…that rant ended up longer than I expected, but someone has to be the voice of reason around here!

If you want to join the plan that succeeds in all of the places that the rest fail and finally take care of this once and for all, jump on the wait list for the next Wild Woman program.

Blessings in health and sanity around food, body, and dieting!

What it really takes to keep the weight off for good…

March 5, 2019 By michellerankin Leave a Comment

I always talk about the necessity of a micronutrient-dense, hormone-calming, low-carbohydrate diet…because then, and only then, will your body peacefully trust that you aren’t starving and begin to give up the excess fat storage. 

But that’s not all she wrote….

I so badly wanted weight loss to simply be about discovering the perfect diet.

Don’t we all?

I studied nutrition for years, and when I finally discovered the exact diet that would allow my body to drop up to a pound a day of fat, bloat, and toxins week after week without stalling out, I then realized…

CRAP…diet is only half the battle.

I was cruising along like nobody’s business – I went from a veeerrry tight size 16/18 to a comfortable 12 in a month… and then WHAM…out of left field came the doubt, the worthiness, the fear, the stories, the memories, you know, basically… the same shit, different day.

Self-sabotage set in. I started to tell myself stories based in fear, not in faith. And I started to derail myself.

I was able to maintain my weight loss but ONLY because A) I recognized what was happening and took immediate action to overcome my own self-sabotage and B) I could not deny that I’d finally discovered the perfect diet, and I felt crappy whenever I strayed too far from it.

Thank goodness I had done a TON, and I mean an enormous amount, of personal development work over the years. The challenge was to translate business motivation to the very emotional loaded topic of weight.

It wasn’t until I cracked the code on how to overcome it that I was able to move forward.

Then I realized that 98% of people in my program were having the EXACT SAME PROBLEM.

They were dropping weight faster than they ever dreamed possible.  But then they began to trip themselves up by questioning their black-and-white results, which resulted in sabotaging their own success, and doubting their worthiness to live at their healthy right weight.

I knew that I had to find a way to translate the inner work I’d done over many years into a concise program that my ladies could learn BEFORE the self-sabotage set in.

There is a TON written about emotional eating, so I dug in.

But honestly, even though I’m a massage therapist and plenty “woo woo” around the edges, the “think yourself thin” approach wasn’t going to cut it for me. 

I’d tried that many times and knew it wasn’t my thoughts that were the problem – it was my underlying beliefs that drove those thoughts that needed an overhaul.

I needed science. I needed facts. I needed research. I needed data.

I needed to figure out the exact scientific process to tame cravings, to be able to not resort to eating under stress and to unwind the underlying beliefs that were always bubbling under the surface.

I’m not going to lie – it was NOT easy. It took me two years to weed through the fluff, get to the science, and test, test, test everything I’d learned.

What I finally realized is that we have to address not only WHAT we eat but HOW we eat, and WHY we eat.

—————————————————————————-

The most perfect diet can’t override emotional drivers to eat, and no amount of emotional eating work can override the hormonal hunger caused by an imperfect diet.

It takes a balanced approach to both.

—————————————————————————–

People see the rapid weight loss results my ladies get and beg to have the diet plan, but I refuse to share it unless they are willing to do what it takes to keep the weight off once they lose it.

The hormonal and metabolic healing of the diet is super important in keeping the weight off – but so is reprogramming the craving brain.

And that, my love, is a fairly simple process that almost no one else is teaching and what makes my program so effective.

Understanding the physical wiring of cravings takes the shame out of being overweight and puts the power to change squarely back in your court.

If you’re ready to tackle this for good, join us at wildwomanweightloss.com

I’m not saying it’s easy. It’s simple though and so very worth it.

🦋

The real weight of being overweight…

February 28, 2019 By michellerankin Leave a Comment

I just had one of those Google rabbit-hole hours and what I learned is astounding. 

Get this…

I knew that in the U.S. alone, the weight loss market is a SIXTY SIX BILLION dollar industry. 

I also learned 66 billion is Mark Zuckerberg’s net worth!!! (good gravy). 

And if you had 66 billion dollars, you could buy 2,200,000 cars at $30,000 each or 330,000 houses at $200,000 each. 

But I had no real concept of how much that was, so I went searching for a small country’s annual budget to compare it to. 

And in the process of that search, these two headlines showed up together (image at the bottom).

Look at this insanity of them side by side…

The U.S. Weight Loss Industry is Worth 66 billion 

AND 

Health Care Spending in the U.S. is projected to increase by as much as 66 billion dollars annually by 2030 due to the growing obesity rate.

Ummmmm holy crap. 

So, taken together, that makes obesity in the U.S. essentially a 132 billion dollar industry. 

In trying to decide how much 132 billion really is, I came across another related headline from USA Today. 

Here’s the first line of that article: Promising new cholesterol-lowering drugs, priced at $14,000 a year per person, could add $120 billion annually to the USA’s health care costs if taken by all eligible patients, according to an economic analysis published Tuesday in JAMA.

Okay, we all know that the inflated pharmaceutical industry is ridiculous. 14K per person is more than the federal poverty level for an individual in 2019. 

But still these numbers are insane…

Obviously the $120 billion in new cholesterol drugs isn’t a part of the $66 billion increase that they’re projecting that obesity will add to the health-care industry… 

We know that cholesterol is often weight-related too, and now we’re talking about weight and weight related illnesses amounting to a 250 BILLION dollar problem in the U.S.

That’s the same amount as the entire budgets of two of our biggest states – Florida and California – and as large as Saudi Arabia’s entire budget!

Holy crap again. Imagine what else we could do with that money… 

And this doesn’t even take into account:

The emotional cost of living overweight.

The cost of lives not lived to the fullest.

The cost of dreams unfulfilled because weight held them back.

The cost of struggling silently with food, weight, and body for years.

The cost of losing a loved one early to a weight-related disease.

The list goes on, but the real cost of being overweight can’t be quantified, no matter how many zeros we put on the end, because quality matters way more than quantity. 

We get one chance (near as I can tell) at this beautiful gift called life on earth, and it’s way too short to live it battling weight.

It doesn’t have to be this way. 

It literally and simply takes someone who has figured it out explaining what it takes to restore your body to its original God- given health, then helping you rewire your craving brain to make change permanent. 

Just so happens, that’s exactly what I do best :). 

Jump on the VIP list to be first to know when I open the doors for the next Wild Woman Weight Loss program and we’ll get this taken care of for good.

 

 

 

 

 

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